![]() ![]() We have a marketing shows, but marketing could be for anybody. Sometimes it’s for a very specific group of people. Another example of this is that sometimes it’s not just for beginners or for experts. You have to have clarity, not just in what your show is about, but also who it’s for. They might be a little mad that you trick them into listening to your show for ten seconds and then they turned it on and realized, “This wasn’t what I thought it was at all.” DOES YOUR COVER ART MATCH YOUR SHOW’S CONTENT? It’s okay if that means that you’re sending people away because you’re sending the wrong people away. Identifying what your show is about in your cover art was number one, but number two is it has to convey is the show for me, because if it’s not, I’d rather sign up for the show. We’re going to understand what it’s about. This is for people starting out where we’re going to cover the basics. That series is very effective because everyone who sees that brand in that title knows this is for beginners. It could be Technology For Dummies or PowerPoint For Dummies. One of the most popular books out there is the series of books that says ‘such-and-such for dummies’. You can use the word “For beginners,” or you can do something with the imagery to convey that. The second thing you have to answer is the question “Is this show for me?” For example, if you have a tech show but that tech show is for beginners versus advanced, that needs to be conveyed in your cover art. RELATED: Do you know what you want your show to be about? If you need help making that decision, check out these 10 podcasting ideas for beginners! YOUR COVER ART CATCHES YOUR AUDIENCE You have to be able to convey what your show is about. Make sure you have clarity of message in the images you use as well as the words you use in your title. The simple things you do can be confusing. They don’t know if it is a baseball show, a tech show, or if it’s about tech within baseball. However, it’s confusing to your audience. Your style might be in the fun things you want to bring personality-wise to the show. Though it might be a good idea in terms of how the style. ![]() In other words, maybe it’s a tech show and you have it in the title, but you suddenly have a bunch of baseball imagery. Clarity means that with that image, you should be very clear on what the show is going to be about. It should have imagery that supports that as well, so if you didn’t have a chance to read it, but you just glimpsed at it, yo u would have a sense of the type of show you’re listening to. It should be able to have a title that’s legible, something that says this is a show about technology. If your show is about technology, your cover has to convey that with that little square image. Related: Click here to get your FREE Podcasting 101 Starter Kit That way if they’re looking for something specific, they find you. In a very quick image (1000×1000 pixel square, which on your phone might be as small as a quarter,) you’ve got to let people know what the show’s about. Your cover art needs to help show people what your show is about. This is why it’s so important to think about the design of your podcast cover art and not just throw up something quickly. It’s how they go quickly sift through all the other shows and say, “Oh yeah, this is the one I want to listen to again.” For the people that already have decided they want to watch your show, the artwork is how they find it. It contributes to the findability for future repeat listeners. ![]() It tells people what they should expect on today’s show. Your artwork also conveys what your show is about it. The ability of the artwork to grab the attention of the right people for your show determines the popularity of your show. This is how they go about deciding between your show and someone else’s show. Your podcast cover art is the first thing your potential audience will see when choosing your show. ![]()
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